To learn how to improve search engine ranking and drive website traffic  you need to understand the principles that govern the way the search engines work. Without an understanding of these principles and a system to incorporate them into everything you do online you will not achieve the success you are seeeking. On the other hand learn how to master them and you could easily be dominating niches all over the web and driving thousands of visitors to your site on a daily basis.

So what are the principles that govern search engine rankings and how do I improve mine ?
Here they Are:
1.Relevancy
2.Popularity
3.Originality

Relevancy
Relevancy is a very simple concept. Relevancy = related content. For example if your website was about golf, related content would include information about such things as; golf clubs, golf courses and golf lessons. Content about anything other than golf or golf related topics would not score for relevancy, therby having no chance of ranking in the search engines. Search engines check your site for relevancy.
You need to be right on topic for whatever it is you are targeting with the content you create. A final word of caution about relevancy, relevancy alone will not rank your site. You could have the most highly relevant, best original content ever written posted at your site, however if there are no sites pointing to it will never rank in the search engines. Relevancy does not work without popularity and original content.

How To Improve Search Engine Ranking  and Drive Website Traffic With Relevant Content
The first step is to choose the keyword or keyword phrase you want your content to target. Lets say your trying to rank in the search engines for this keyword phrase, the topic I am currently writing about, ” Improve Search Engine Ranking”. Firstly, you would want to write an article specifically on the topic people are searching for, (eg.improve search engine ranking),if you want your content to rank in the search engines for that phrase. Make sure you include the keyword phrase in the title of the article, for example your title could be  “3 Steps To Improve Search Engine Ranking”. If possible put the keyword or keyword phrase as the first few words of the article title.  You would also need to make sure you include the phrase, “improve search engine rankings “, several times throughout the article. Finally make sure your content remains 100% relevant to the keyword phraze.

Popularity
Popularity works together with relevancy to improve search engine rankings. Popularity is based on two key measures:

1.How many sites link to your site
The greater the number of sites linking into your site the more popular the site. As an illustration lets take a quick look at Youtube. Youtube is one of the most popular sites on the internet, Why? Every video that is taken from Youtube and embedded on another site, whether that be facebook, myspace, a blog, a sales page or a website, creates an automatic link back to Youtube where the video is hosted. This creates thousands and thousands of links on sites all over the interent pointing directly at Youtube, dramatically increasing its popularity. This is one of the reasons why youtube videos rank very highly on the search engines.

2.How popular are the sites that link to your site
The greater the popularity of the site linking into your website the higher the popularity ranking given to your site by the search engines.

How To Create Link Popularity To Improve Search Engine Ranking and Drive Website Traffic
The popularity principle applies to all sites, the more incoming links the greater the popularity. Therefore it is essential to syndicate the content of your site,(with a direct link to the content on your site), to as many sites as possible. There are literally thousands of places you could post your content to for free to improve your search engine rankings including popular high ranking sites like article directories, blogs, social bookmarking sites, video sites, press release and social network pages.

Originality
It is essential that your site contains highly relevant unique content. In simple terms the search engines ask the question, is this same peice of content all over the internet ? As an example if I took a highly relevant and popular article from my site and posted it to hundreds of sites it would not rank high in the seach engines as it would no longer be deemed unique.

How To Maintain Unique Content And Syndicate It To Improve Search Engine Rankings and Drive Website Traffic
There is no doubt that spreading your unique content across the internet is important for driving traffic to your site. The trick is to spin your content and add a link back to the original content on your site before posting. Spinning is a popular term used to describe the process of changing the titles, key words and phrazes throughout your article to make several unique versions. Posting these all over the internet with a direct link back to the original source on your website will improve search engine rankings.

Follow the steps above and I guarantee you will see an increase in the number of visitors to your site. To learn more about how you can improve search engine rankings and drive more traffic to your site it is important to learn all you can about search engine rankings.

If your really serious about turbocharging your traffic visit the following link to access my free marketing training.  You can learn everthing you need to know about driving website traffic and building a massive super responsive list here. This will explode your traffic.

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