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Qualified leads are the lifeblood of sales companies and this could not be more true for mlm companies and internet marketers. While in the right hands qualified leads lists quickly convert in to cash, unfortunately for many marketers converting the qualified lead into a sale is extremely difficult. All to often all the hard work put into capturing qualified leads and creating the opportunity for a sale is squandered by poor lead prospecting practice on behalf of the list owner.
If you have 20 qualified leads coming through your system a day and you are not converting or making at least one sale a day then what I am about to share with you is going to explode your sales.
A qualified lead is a potential customer who has already expressed an interest in a product or service and meets the general buying criteria. By their sheer definition Qualified Leads Lists are hot property and should generate sales. So why are so many online marketers struggling to convert their qualified leads to sales?
The simple truth is a qualified leads list is only valuable if the holder of the list has a proven system to convert the lead to a sale. Without a system hot leads turn cold quickly leaving the marketer swimming in a sea of objections and no thankyous.
The key to effective conversion of qualified leads into sales is about relationship dynamics. When prospecting leads your first goal is to sort the tyre kickers from serious prospects. The best way to do this is to use the schedule, interview and sign system.
Scheduling is easy if you know how to posture or position yourself. For example when you go for a job interview you never question the interviewer about their professional ability to conduct the interview or produce the type of results they may be seeking from you. Posturing yourself as a CEO and playing the role of interviewer is a sure fire way to earn the instant respect and trust of the prospect.
Next time you have hot qualified leads come through your system follow this simple scheduling procedure:
Prospecting Leads Step 1. Call the person and ask to speak to them in a stern, authoritarian voice. Think police officer or school principal.
Say “Hello can I speak with John Doe ? “.
The authority in your voice will automatically set a serious professional tone and make the prospect take notice.
Prospecting Leads Step 2. Now you have their attention get straight to the point
“John Doe, you recently visited my website because you were interested in making some extra money from home, well here’s the situation John Doe,”
Prospecting Leads Step 3. Tell the person you are the CEO of your business opportunity and you are currently interviewing a number of people for a few positions you have available and that the persons selected will be personally working with you to learn how to make a significant income online.
Prospecting Leads Step 4. Next ask them if they are interested in being interviewed to see if they qualify for a position. If they are interested schedule an interview time for either later that day or the next day at the latest. If the person is not interested simply thank them for their time and move forward to the next qualified lead.
Prospecting Leads Step 5. Finally before you hang up give the qualified lead the interview rules.
Interview Rules
We have scheduled an interview for x date and x time – If I call and the phone is engaged, does not answer or I receive a voice message your opportunity to be interviewed will automatically be cancelled and you will not be considered for this opportunity. Do you understand this.
When the person replies thank them for their time and hang up.
Congratulations you have just successfully prospected a qualified lead and scheduled an interview.
The real power of this system is that prospecting leads is easier because prospects who are not serious about the opportunity will automatically disqualifiy themselves by not answering the phone at your scheduled interview time. While this may be disappointing, in the long run it saves you a lot of time dealing with people who are going to potentially be strong objectors. More importantly, you also know that the people who do pick up the phone are genuinely interested in the opportunity.
If you would like to know more about how to convert qualified leads into sales visit the following link to gain instant FREE access to the MLM Top Earner Secrets your Upline failed to show you!
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